Spotify is testing a TikTok-like feed that will help you ‘uncover’ new music

The check seems to be restricted to iOS presently.

What that you must know

  • Spotify is testing a short-form video feed impressed by TikTok and Instagram Reels.
  • The new “Discover” characteristic exhibits customers a vertical feed of music movies that they’ll like or skip.
  • Similar to Netflix’s “Fast Laughs” characteristic, Discover is geared toward serving to Spotify customers discover new music.

Music streaming big Spotify has began testing a brand new short-form video feed known as “Discover” (through TechCrunch). The characteristic is just like TikTok’s vertical video format, which has already been adopted by a number of social media platforms akin to Instagram, Snapchat, and YouTube.

The Discover characteristic seems as a brand new tab within the navigation bar on the backside of the Spotify cellular app. While the corporate has confirmed the check, there is no phrase on whether or not the characteristic is obtainable on each Android and iOS. In an announcement despatched to Android Central, a Spotify spokesperson mentioned:

At Spotify, we routinely conduct a lot of exams in an effort to enhance our person expertise. Some of these exams find yourself paving the way in which for our broader person expertise and others serve solely as an necessary studying. We have no additional information to share at the moment.

Even although the corporate seems to have confirmed the existence of the characteristic, there’s nonetheless no assure that it’s going to ultimately be rolled out to everybody. Back in January, Spotify started testing a brand new Stories characteristic to let influencers introduce a playlist of their favourite songs to followers. However, Spotify by no means truly rolled out the characteristic to the general public.

According to Chris Messina, who was the primary to identify the brand new Discover characteristic, customers can swipe up and all the way down to scroll by the feed — similar to TikTok. You can faucet on the guts icon to love a tune or get extra info by tapping on the three-dot menu.

With Discover, it appears to be like like Spotify desires to make it simpler for its subscribers to search out new songs and artists. Netflix’ Fast Laughs characteristic, which rolled out to the perfect Android telephones final month, was additionally launched to assist customers uncover new content material.

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